Go on, try and put a number it. We ran a survey which found that the average UK lad will spend upwards of £400 per year with their barber. Including other haircare and facial grooming products this figure jumps to nearly £550.

Now consider a tool for a fraction of that cost that's built to take care of the one area you can't afford any mistakes in. Poor grooming down under has caused more damage than any dodgy trim ever has.